The art and science of pure flower and plant essences. Taking care of guests while taking care of the environment. Aveda is a brand built on environmental responsibility. The mission is to "strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world". 30 years of beauty, environmental leadership and responsibility. Pure plant aromas naturally energize and motivate mind and body. Fresh scent appeals to both men and women. Bar soaps are 100% vegetable based and both soaps and liquids are 100% biodegradable.